You don't have to buy anything today. Read what is inside, look at the real numbers from one campaign, and then make an informed decision. That is the whole point of this page.
Sound familiar?
You already know ads work. Just not for you, yet.
- Right now you post, you boost, maybe you tried an ad or two, and the messages do not come.
- What you want is simple: people who want what you sell, raising their hand and messaging you about it.
- What it costs you to stay here is time every week, money spent on guesses, and a business growing slower than it should.
- What bothers you most is watching other businesses fill up from ads while yours sit there.
- Where it leads if nothing changes: paying an agency a cut of your spend forever, or giving up on paid traffic altogether.
- Why now: each test starts at $5 a day. Finding out what works costs less than guessing for another month.
What you stop paying for
Skip the whole bill.
A copywriter
We hand you the exact AI prompts to write every part: your 30 angles, your primary text, your headlines.
A graphic designer
We give you the ad image creatives. Two proven Canva templates, ready to duplicate and fill in.
An agency cut
No monthly retainer. No percentage of your ad spend kept as profit. Every dollar you spend goes to Meta, not to an agency.
An upsell
There is no upsell. No tier two, no coaching pitch. You get the whole system for one price.
The big truth that took years of testing to learn
Most people make one ad and hope.
They pick one angle, spend money, and when it flops they blame the platform. There is a different way to do this, and it is the reason some ads print while most die.
The playbook hands you the exact sequence we use, step by step, so the market tells you what works before you spend a dollar scaling. No guessing. No hoping. Just a repeatable system you run yourself.
Here is what you get
The whole system, piece by piece.
The Ad Playbook: 21 pages, step by step
Setup, the creatives, the copy, the exact Ads Manager settings, how to read your results, and the follow-up. In order.
- Never run an ad before? Good, nothing to unlearn. It starts at setting up Meta Business Manager and walks every click in plain English.
- Not sure which settings matter? They are written out exactly, in the order you set them, so you never guess what to do next.
- Afraid of burning money? There is a specific order to this, and it is the difference between burning money and finding a winner. The market tells you what works before you spend a dollar scaling.
Four copy-and-paste AI prompts
They write your angles, your primary text and your headlines with you.
- Hate writing? You will not have to. The AI interviews you about your offer first, then hands you the words for every part of your ad.
- Worried it will sound like a robot? It is built from your own answers about your own business, so it sounds like you. No copywriter needed.
Two ad image templates in Canva
Ready to duplicate, fill in and export in minutes.
- No designer? You do not need one. Duplicate the template, type your message, export.
- Think an ad has to look polished? These are plain on purpose. No logo, no stock photo: the kind of creative that stops the scroll without looking like an ad.
The follow-up that turns interest into conversations
Because the ad's job is to start a conversation, not to finish the sale.
- Messages come in and you freeze? The playbook covers what happens after someone raises their hand, so interest turns into a real conversation about what you sell.
The proof: one real campaign
A business starting from zero in a new town.
$154.88
total ad spend, paid to Meta
$370
collected in ticket sales
$215.75
book sales reported, including $144.75 at the event
3.78x
$585.75 total revenue on $154.88 of ad spend
Sold out
11 seats sold, 10 retained after 1 refund
The campaign paid for itself before the private event even began, and the event itself sold another $144.75 in books. Every one of those 10 attendees is now a warm client who can upgrade to her $4,000+ premium offer in the future. Nobody has upgraded yet, so these are projections, not results:
Includes the $585.75 already generated plus $4,000 per hypothetical future premium client. Gross revenue, not profit. No backend sale is guaranteed.
Who I am and why you should care
The person behind the playbook.
Jeffery Boston Weatherford. I'm an award-winning children's book illustrator, author, and international performance artist.
The strategies I teach have made myself six figures and helped others make six figures online.
My own results
Gross revenue before refunds and fees, from my payment dashboard.
I've helped businesses reach hundreds of millions of people with digital marketing, the very skills that brought you to this page.
Why you should care
I'm sharing a well-guarded secret to help you generate money and get out of the daily post-and-boast-about-your-product-and-still-get-no-sales cycle.
If you're like most business owners, you've tried ads before, but it's pretty much the equivalent of hopping into a space station with no training and trying to take off. You just need some instructions on what to actually do. Not some AI buzzwords or tools you're most likely never going to use.
Before you buy
This is not for you if...
- You want a magic button. The ads get interested people to message you. Your offer, your website and your follow-up still do the selling.
- You cannot set aside about $5 a day for the tests. That is the floor the system is built on.
- You will not do the steps. The playbook only works for the people who actually run it.
If that is you, keep your money. If it is not, the rest of this page is for you.
Questions, answered
The questions you are already asking.
The Ad Playbook PDF, four copy-and-paste AI prompts, and two Canva templates. One price, the whole system, no upsell.
That is exactly who this was written for. Most lost money comes from one ad, one guess and a budget that is too big too soon. Here every test runs at $5 a day and the ads are tested side by side, so you learn what works cheaply before you scale anything.
You can, and that is usually how people end up here. A boost is one message shown to whoever Meta picks. The playbook tests many angles against each other so you know which message works before you spend more on it.
No. There is no tier two and no coaching pitch inside the playbook. If you later want us to run it for you, that is a separate conversation you start, through the booking link on this page.
No. It walks you through every click, from setting up Meta Business Manager to scaling a winner, in plain English.
Each test runs at $5 a day, for $30 to $50 each, until a winner is found. Then the suggested winning ad campaign runs at $5 a day, but you can increase the budget to whatever fits you. More budget means more people messaging you to inquire about your products.
It is relative. During the click test, you will see website clicks and traffic on your website, potentially likes, maybe shares, maybe even messages. During the winning campaign, you will receive messages from interested parties reaching out for your product or service. Then it is up to YOU showcasing your product or service and developing a relationship to sell. This is not a magic product-selling pill; it only gets people to express direct interest in your business to you. It is up to your sales, human relation skills, and website to sell after that.
This works BEST with businesses that have a high lifetime value per client. The system gets interested people to raise their hand; the more a single new client is worth to you, the faster it pays for itself.
Yes. The ads get people to express interest, but your website is what shows off your product or service and helps close the sale. You need a place to send the traffic and build trust.
It is backed by a 60-day money-back guarantee. See the seal below for the exact terms.
I am testing the market response to a new product. The instructions to set this up are something business owners need and are getting taxed heavily on. I know that running these types of ads is technically involved. By supplying the information, someone is going to reach out to me and hire me and my team to run their ads for them, or they are going to purchase my software that runs this entire ad-testing-to-winning-campaign pipeline for them. Either way, this is what we call a 'lead magnet': a self-liquidating offer, meaning it pays for itself AND generates me red-hot leads like yourself. This is the lowest price you will see this playbook, and I do not know how long it will be available.
If you are a business owner who wants to learn how to run ads the right way, then the ad worked. It is the exact same ad I will be showing you how to set up in this guide.
The price on this page is being split tested too. It could be $27, $37, $47, or $97. That is what testing is all about.
60-Day Money-Back Guarantee
If you do exactly what I tell you to do and you don't get ANY new business leads or sales in the next 60 days, you can get your money back, no questions asked, after providing your Ads Manager report.
Now that you have seen what is inside, here are the numbers
Want the whole system for one price?
Do it yourself with the playbook, or have us run it with you. Which is better for you?