CASE STUDY

No following. New in town. Sold out.

She had just moved her business to a new town. Nobody local knew her name, she had no audience to sell to, and she didn't know anything about ads. We ran Facebook ads from her own page to a completely cold audience, and every seat to her first event sold before the doors opened. The ads paid for themselves before the event even began, and the event itself sold more of her books.

$154.88

ad budget, paid to Meta (not to us)

$370

collected in ticket sales

2.4x

return on ad spend from tickets, so far

3.8x

counting the $215.75 in book sales she reported

Sold out

11 seats sold, 10 after 1 refund

And a bonus she didn't run ads for: the owner reported $215.75 in book sales on top of the tickets, including $144.75 sold at the event itself. (Her own report, not from Ads Manager.)

From strangers to a sold-out event

3,634

people reached

locals who had never heard of the business

started a conversation

$2.42 each, 1.8% of everyone reached

bought a seat

17% of conversations, $14.08 of ads per seat

seats kept

1 refund, every other buyer is booked in

Actual return, and what it is building toward

ACTUAL

2.4x

$370 collected on a $154.88 ad budget. That is $215.12 more than the ads cost, and 10 warm, paying people booked in who have already said yes once. Add the $215.75 in book sales she reported and it is 3.8x.

POTENTIAL

Every attendee is now a warm client who can upgrade to her $4,000 program in the future. If even one of them does:

1 attendee buys

28x

$4,370 back for $154.88 of ads

2 attendees buy

54x

$8,370 back for $154.88 of ads

3 attendees buy

80x

$12,370 back for $154.88 of ads

Potential, not a result: nobody has upgraded yet, and these assume an attendee buys the program later.

WHAT 3.8x MEANS

Think of it as a money machine. In this campaign, every $1 that went in came back out as $3.78: $585.75 back on $154.88 of ads.

So the real question for your business is simple. What would your machine turn each dollar into, and how many dollars would you put in?

One campaign's result, counting the book sales she reported. Every business and market is different.

The playbook, free

Nothing here is a secret. Take it and use it.

But if you don't have the time, or the know-how, to set all of this up yourself, that's where we come in. We build the ads and the automatic replies, and you talk to the people who raise their hand and follow up. It's that simple. We bring the people to you, and you seal the deal.

Ads from her own social media page. We ran Facebook ads straight from her own profile.

Thirty ads to find the winner. We set up 30 ads to spaghetti test the creative: different images and different copy, to find which combination got the best response at the lowest cost.

The winner, on $5 a day. We took the winning creative from those thirty and put it on a $5 a day budget. Across the campaign, 11.6% of the people who saw the ads clicked, and 35 to 64 year olds started most of the conversations, which is exactly who the event is for.

The ad didn't just send them to a website. It asked them to message her page. 64 people did, at $2.42 each, and every one was a real person who wanted to know more.

An instant answer, automatically. We set up an automatic reply that sent each person the details they asked for the moment they messaged, so nobody waited and nobody went cold.

The fortune was in the follow-up. She checked in with people herself, through her page. And the price moved: 40% off for the first half of the campaign, then a higher price for the second half, and we told everyone it was going up. More people bought at the higher price than at the discount.

That was a business starting from zero.

If people already know your name, you start ahead of where she did: a warm audience, reviews and past customers usually make every conversation cheaper. Let's look at what yours could do.

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