For agents who depend on portal leads
Agents are reporting that portal lead programs are shrinking, and some say Zillow lead sales end in early 2027. Whatever the date turns out to be, a pipeline you own is the safest place to stand.
“going away everywhere quarter one 2027”
agents on r/realtors (not confirmed by Zillow), on Reddit“a 30-40% cut and they own the lead for two years”
a realtor on Zillow Flex, on Redditmonths is how long most portal buyers take to close. A pipeline you start now is ready before you need it.
This is not another portal. It is a pipeline you own, built and run for you.
Ads for homes and mortgages run in Meta's housing category, with limited targeting. We plan for it.